6 Social Media Archetypes for the Modern-Day Brand Influencer – Adweek


Adweek

6 Social Media Archetypes for the Modern-Day Brand Influencer
Adweek
UEG found emerging "archetypes" for 2016 and 2017 that show which types of influencers are gaining traction with their fans. Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people

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