Digital Marketing Helps Adidas Cut Ties to Sports Bodies – Fortune


Fortune

Digital Marketing Helps Adidas Cut Ties to Sports Bodies
Fortune
Thanks to social media. If Adidas ends its funding of the athletics governing body, it would not just be a reaction to doping but also a sign of a shift towards spending on individual sports stars and teams who can promote brands directly to fans via

———————————
Read more at http://ift.tt/20gJn4F