Report: T-Mobile’s high share of digital, social media mentions helps boost subs – FierceWireless

Report: T-Mobile's high share of digital, social media mentions helps boost subs
FierceWireless
T-Mobile US (NYSE:TMUS) leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or

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