Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum – MediaPost Communications

Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
MediaPost Communications
Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that's the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye …

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